The Cowboy Rule for Timeliness
November 20, 2009 at 5:12 pm | Posted in Brighton Business | Leave a commentTags: marketing plan
-The Cowboy’s Rules of Life…
Timing has a lot to do with the outcome of a rain-dance. (Unknown)
I noticed that the Coffee Beanery advertises that they will open at 3:00 am on black Friday. I also saw another business specifically targeting hunting widows earlier this week.
Both of these are great sales boosting activities because they announce that they know what their customers are currently facing in their lives and seek to help. Considering the season, the weather, and the school year and how these impact your customers. Ask yourself what sort of special activities you should schedule for these times. This planning should occur strategically looking at least a year in advance.
What other things do you consider when planning special events or marketing?
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